The social economy: Unlocking value through social technologies, in this post outline the benefits and risks of social technologies for individuals, corporates and communities. Focus on South Africa.

Question 3
Benefits for corporates
Putting the corporation out to the world is faster and it’s effectiveness of marketing increase since most people around the country are use social technology so adverts go through faster. Marketing online means that the company spends less but the message goes through faster
Benefits for the community and individuals
They get the news faster and effectively.
Communities can share their concerns about their neighbourhood through social media and interact with each other
Learning because notes can be passed through social technologies.

Risks of social technology
People become addicted to social technology in a blink of an eye and forget what’s important on the internet
Hacking as nothing is safe online now
Scams as people create fake adverts to get people to transfer money to those websites